FINRA announced today that it is launching a multi-media ad campaign aimed at raising awareness of its online BrokerCheck tool. The print and 15-second digital ads feature scenarios of people making comical "leap before you look" mistakes to emphasize the importance of researching stock brokers and broker-dealers before you invest with them.
Richard G. Ketchum, Chairman and Chief Executive Officer of FINRA said, "BrokerCheck is a key component to FINRA's ongoing efforts to help investors make informed choices about brokers and brokerage firms. People immediately go online to check out a new restaurant where they might spend $25 for a meal, but don't think to use BrokerCheck when they're handing over $2,500—or $25,000 of their life's savings or even more—to an investment professional to invest. That has to change, and we hope this campaign will help."
While the ads themselves are humorous, the subject they are addressing is not. Not reading a restaurant's reviews might result in a lousy meal, but not checking to see if your broker has a history of churning, unauthorized trading, margin abuse and or fraud could have devastating financial consequences.
So what about the investors who use BrokerCheck and discover the broker they are already investing their money with has an alarming track record? How can they find out if their broker has been trading their account according to FINRA rules and securities laws? How can they find out if their broker has put them in extreme financial risk?
Most investors don't realize they can take action to get their money back through FINRA arbitration. Cold Spring Advisory Group (Cold Spring) offers a free analysis to tell investors if there is evidence in their account of mismanagement or outright fraud. A complimentary consultation informs the investors what evidence was found, what damages were incurred and what options for recourse are available.
Unlike attorneys, Cold Spring Advisory Group does not charge by the hour. Once an investor retains Cold Spring, a forensic analysis of the account(s) is performed and an expert witness brought in to provide testimony on the violations and abuses that were found. This documentation provides the vital evidence needed to ensure the investor's case is optimized for maximum award or settlement. An attorney in Cold Spring’s network, whose maximum client fee is 30%, then files the client’s meticulously prepared case. This means our clients receive a minimum of 70% of any award or settlement.
Investors, if you look up your broker and broker-dealer on FINRA's BrokerCheck and have concerns that you might not be in good hands, please contact us at www.coldspringadvisory.com or (212) 566-6060.